Email Marketing is still one of the most cost effective ways to marketing your products and services.
We are not talking SPAM here. We work with you to deliver highly targeted marketing emails to your current and prospective customers and leads. Whether you need a ‘drip email campaign’ to nurture new leads into customers or want to let the world know about your new product or service, email marketing is still one of the most cost effective media channels. Email marketing is especially powerful tool in direct response marketing and staying in touch with your customers.
In-House Email List
Whether you just want to expand an already existing in-house email list or need to build one from scratch, FlowMotion can help. One of the most common strategies for building your list is to offer a newsletter, white paper or freebies that offer incentive for visitors to share their email address with you. FlowMotion creates compelling offers so that your visitors will be happy to provide their email addresses. We also work with you to develop and set up Email Marketing Automation (e.g. HubSpot, Marketo, Eloqua) to make sure that every lead you acquire is on an email marketing track.
Third Party Email List
Building a strong in-house email list takes time but you don’t have to wait to get the word out. FlowMotion is partnered with a number of CAN-SPAM compliant third-party email address vendors to give you instant access to millions of potential customers. You can choose to selectively target a demographic or take the shotgun approach to cast a wider net.
Email message and creative
Whether you are emailing your house list or a third party list, email marketing needs a strong message and responsive creative. At FlowMotion, we make sure that your emails are performing.
Email Marketing Analytics
Once your emails are sent, the real fun begins. We generally send a small percentage of your email list and track the following:
- Emails Sent
- Emails Delivered
- Open Rate
- Click-through Rate
- Bounce Rate
- Conversion Rate and Revenue
- List Growth Rate
- Email Sharing/Forwarding Rate
- Overall performance/ROI
Once the data has been reviewed, we tweak the campaign and send the updated email to your remaining email list.
If you are interested in learning more about our Email Marketing services, call us at 888.818.3569 or Contact Us below.
What is Email Marketing?
Email marketing is the creation and sending of commercial messages via email.