You have some explaining to do! From concept to completion, FlowMotion is here to help.
Explainer videos are popular because they are affordable and are very effective in business growth. This is why FlowMotion stands by explainer videos being an exceptional marketing tool. They increase your conversion rates, reveal your product in a new light, and increase your sales (this is just as good as money…because it is more money!) There are different types of explainer videos:
Live Action Explainer Videos:
These videos are with real actual people…aka “non-animated.” They are usually for when companies sell a physical product or service including more real people. Examples are a restaurant or consulting group. Having live people in your explainer video creates an emotional connection for your viewers.
Animated Explainer Videos:
This is probably the most popular type of explainer video because animation is excellent for explaining abstract services, tech products, such as software, and for adding that finished touch with a unicorn dancing across your video. (We know you’ve been needing that.) Basically animated explainer videos give more freedom and offer more creativity.
Whiteboard Explainer Videos:
A unique form of animation, a whiteboard video is an explainer video where all the animation is hand drawn and then erased on a whiteboard. This video is low cost and leads for a certain amount of creativity.
Kickstarter/Crowdfunding Explainer Videos:
Pretty much every crowd funding projects involve an explainer video. They are sometimes longer than typical product or service explainer videos, but aren’t much different in content. Browse Kickstarter and check out different examples of explainer videos.
To learn more or to schedule a tour of our 10,000 sq ft video production facility located in Camarillo, CA (Ventura County), call us at 888.818.3569 or Contact Us below.
What is an Explainer Video?
Explainer videos are short online videos used to explain your company’s product or service. They should answer a few fundamental questions, explain what problem(s) the product or service is solving, and why the viewer should want to use this.
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