Performance Based (Affiliate) Marketing

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Affiliate Marketing – The Good, the Bad and the Ugly!

FlowMotion gets why some people think ‘affiliate marketing’ is a four letter word (actually ‘fraud’ has five letters).  However, we also understand the power of affiliates and the best ways to avoid fraud and campaign cannibalization.  We bring this understanding and our trusted affiliate relationships to your campaign.  After we determine your cost per acquisition (CPA) and set up safeguards to make sure you only pay for viable sales, you can enjoy paying only for customers – not traffic.

The Ugly.

Fraud is an ugly word and the affiliate marketing space is rife with it.  So much so that the space has tried to rebrand itself under ‘performance-based marketing’.  We are not fooled.  We have seen just about every trick and know the safeguards that can be put in place to prevent fraud.  We will make sure you only pay for REAL, profitable customers.

The Bad.

Campaign cannibalization.  When you have multiple marketing strategies, you want to make sure that revenue and successes are attributed to the correct channel.  Some affiliates want to unfairly ride the successes of your other campaigns, while others legitimately benefit from combined efforts and create frequency. At FlowMotion, we work with the affiliates to provide support and increase their performance with this understanding.

The Good!

Performance-Based! You get an army of marketing experts and only pay when you have success.  You control the costs and ensure profitability.

If you are interested in learning more about our Affiliate Marketing services, call us at 888.818.3569 or Contact Us below.

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What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. There are three core parties involved, the advertiser, the publisher (affiliate) and the consumer.