Search Engine Optimization

Now delivering your creative to those who seek it.

With over 1 Billion websites on the Internet – how do your customers find you?  Search Engine Optimization is the key.

At FlowMotion, our SEO experts work with you to make sure your website ranks front and center for your customers.  The best way to rank strongly is to deliver a great user experience with strong content.  From there, you need to make sure you have all of the pieces of the Search Engine Optimization puzzle in place.  That is why we build a team of experts that focus on each of the puzzle pieces.

Site Architecture

Before we start making any changes, we make sure that your site is properly configured, including 301 redirects, 404 error pages, website and page speed and robot no-index.  We also use a number of automated tools to make sure updates and changes don’t undo all of our work and your website is performing at its best.

Keyword Research

Before we can start to optimize your site, we need to understand what you want to (and should) rank for.  Unlike other agencies, we don’t just target vague, high volume keywords that may not deliver targeted traffic to your site. We take a more strategic approach and perform thoughtful research to find high-ranking keywords that are meaningful to your business and result in targeted traffic and conversions.

Content Creation

Once we have our keyword strategy defined, we set our team of website copywriters to work and create highly effective copy that reads well and is loved by the search engines.

On-page Optimization

We evaluate every page of your site to make sure that they fit the keyword strategy and overall website content. We look at keyword density, title tag information, anchor text, image density and consider what pages should be canonicalled (i.e. given less importance than another).

Analytics

There are a number of metrics that can be used to measure the impacts of a search engine optimization campaign but you want to see what is important to you.  We offer objective, quantifiable measures for success; whether you are looking to improve your online reputation, generate more exposure to your products and services, or simply increase sales from your website traffic.

Our analytics take the guess work out of search engine optimization.

Partner and Link Building

Link building used to be one of the fastest ways to increase your search engine ranking.  Unfortunately, ‘black hat’ search experts abused this technique and search engines demoted the importance of inbound links.  With that said, it is still an important part of your search engine optimization strategy and we work with you to get high-ranking, valuable links for reputable websites in your industry.

Leads and Sales

What good is getting more traffic if you can’t convert them to leads and sales?  Once the traffic starts to flow, we take a look at your sales funnel to make sure that it is fully optimized.  We have found that different landing pages based on the personas of the incoming traffic is one of the most effective ways to gain better conversions.  Our SEO team works hand in hand with our Conversion Rate Optimization team to maximize your sales and return on investment.

If you are interested in learning more about our Search Engine Optimization services, call us at 888.818.3569 or Contact Us below.

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What is SEO?

SEO stands for search engine optimization and it refers to the process of getting traffic from free, organic search results on search engines.